Best Chrome Extensions for SEO

What are Chrome Extensions?

Extensions are mini-apps or plugins that work in the background on Chrome. They're like having a Swiss Army knife for your web browser – each tool is designed to make your work easier, browsing experience more fun, or just improve your daily tasks. Annoyed by constant pop-ups and ads? There's an extension for that. Need to translate a webpage on the fly? There's one for that too.

For all lines of work, these extensions are like having a secret weapon in your digital toolkit. Extensions can help you work smarter, not harder. It's like having a personal assistant that lives in your browser, always ready to lend a hand with your online strategies.

The best part about browser extensions? You don't need to be a tech whiz to use them. Extensions are built using the same stuff that makes up websites – HTML, JavaScript, and CSS – so they play nice with Chrome right out of the box.

SEO: The Foundation of Online Success

Want your website to shine in search results? That's where SEO comes in. Short for Search Engine Optimization, it's all about making your site more visible when people look for what you're offering.

Marketers utilize SEO to improve their standing with Google, the more trust Google has in you and your website the more likely you rank well. You spruce up your content, fine-tune the technical bits, and build connections with other sites. It's like dressing your website in its Sunday best, making sure it stands out in the crowd.

For marketers, mastering SEO is a constant battle. You're constantly dealing with new updates and competitors eating into your traffic. It's not just about impressing search engines, though. Good SEO means creating a better experience for real people too. When done right, it's a win-win for everyone involved.

Chrome Extensions: Your SEO Arsenal

In today's competitive digital landscape, marketers need all the tools they can get to stay ahead. Fortunately, Chrome extensions offer a variety of solutions to streamline SEO tasks and gain valuable insights. From keyword research and competitor analysis to on-page optimization and backlink checking, there's a Chrome extension out there to suit every SEO need.

Why You Need Chrome Extensions To Improve SEO

SEO extensions for Chrome are invaluable tools that enable SEO professionals and website owners to enhance their daily workflows with greater efficiency and clarity.

Here are some of the daily SEO tasks that Chrome extensions can help you tackle:

• Quick access to SEO data: Browser extensions can provide instant insights about a page's SEO metrics directly in the browser, saving you time from hopping back and forth between different tools and platforms.
• On-page analysis: Some extensions can analyze the page you're viewing in real-time, highlighting SEO issues or opportunities for improvement.
• Keyword research: Certain extensions offer keyword suggestions and search volume data as you browse, helping you discover new content ideas or optimize existing pages.
• Competitor analysis: You can easily check your competitors' websites for things like backlinks, meta tags, and other SEO elements without leaving your browser.
• SERP analysis: Some extensions overlay additional data on search engine results pages, giving you more context about ranking factors.
• Link building: There are extensions that help identify link opportunities or check the quality of existing links.
• Technical SEO checks: Some tools can quickly spot technical issues like broken links, redirect chains, or missing meta tags.

The best part about these SEO Chrome extensions? The majority of them are FREE.

• Multi-purpose: PixieBrix
• For keyword research: Keyword Surfer, Ubersuggest
• For content creation: ContentShake AI
• Analysis & metrics: SEOquake
• Prompts to drive creativity: AIPRM for ChatGPT
• Search simulation: SEO Search Simulator by Nightwatch
• Analyzing redirects: Redirect Path
• Web dev: Web Developer
• For time travel: Wayback Machine
• Better content: Grammarly
• Real-time vitals: Ahrefs SEO Toolbar, MozBar
• Competitive research: Similarweb
• Page performance: Google Pagespeed Insights

PixieBrix

We obviously need to start with PixieBrix. PixieBrix is a Chrome extension that works across all different solutions from customer success to recruiting to marketing. PixieBrix is a perfect SEO extension because of the multitude of use cases: AI writing, AI detection, ChatGPT sidebar, and more. Our tool lets you prompt AI and ChatGPT from any webpage.

Key features:

• AI Writing: Your AI writing assistant to ensure clear, on brand, and error-free communication. Works where you work. 
• AI Detector: Instantly analyze and detect whether content was written by AI. Our free AI detector works in your browser sidebar and detects content written by ChatGPT, GPT-4o, Gemini Pro and other AI tools.
• Summarize: Quickly condense long articles, reports, or documents into concise summaries, saving you time and enhancing information retention.
• Google Search: Search Google from any webpage. Perfect for researching competitors and finding relevant content ideas.

Keyword Surfer

Keyword Surfer transforms your Google searches into powerful SEO research sessions. This SEO plugin seamlessly integrates with your search results, providing real-time keyword data and insights.

Key features:

• Instant search volume display for your queries
• Fresh keyword ideas generated on the fly
• CPC (cost-per-click) estimates for advertisers
• Related terms to expand your content strategy
• Visibility metrics to gauge competition
• On-page SEO data for quick website analysis

With Keyword Surfer, every Google search becomes an opportunity to uncover valuable SEO insights, streamline your keyword research, and refine your content strategy—all without leaving the familiar Google interface.

Perfect for content creators, marketers, and SEO professionals looking to work smarter and faster in their keyword research and optimization efforts.

Ubersuggest

Ubersuggest is a FREE chrome extension and a powerful SEO tool that shows you keywords monthly search volume, CPC & competition data. Built by Neil Patel, the Ubersuggest extension will not only provide you with insightful data related to a specific keyword query on Google™ but also on sites like YouTube™, Amazon™ & more.

Key features:

• Domain Overview: Ubersuggest allows you to get insight into the strategies that are working for others in your market so you can adopt them, improve them, and gain an edge.
• Top SEO Pages: With the Top SEO Pages report, you can easily uncover which of your competitors' pages are ranking for popular organic keyword phrases and what content is getting rave reviews on sites like Facebook.
• Keyword Suggestions: Looking for more keyword ideas? Ubersuggest offers you hundreds of suggestions, from head terms to long-tail phrases. Plus, you’ll get valuable insights like search volume, competition, and even seasonal trends for each keyword. To make things even simpler, the SEO plugin creates a list of keywords tailored just for you, based on what’s working for your competitors and what people are actively searching for on Google.
• Content Ideas: Understanding what to write about is essential for crafting a successful content strategy. By diving deep into the top-performing pieces for any keyword, you'll uncover topics that truly resonate with your audience.
• Backlink Data: Backlinks are a key ingredient in Google’s algorithm, and they're super important for your online success. But we all know the challenge: building those backlinks can be tough. With Ubersuggest, you can easily discover the exact content in your niche that people are linking to. From there, you can reach out to those sites and kindly ask them to link to you. With this approach, you’ll have everything you need to create an action plan for enhancing your link profile and identifying which links will make the biggest difference in boosting your rankings.

ContentShake AI

ContentShake AI, a tool from the geniuses at Semrush, is a smart writing tool that combines AI with real-life competitor insights.

It guides you from ideation to publishing directly to the blog, generates SEO-friendly articles, and helps you optimize them for organic traffic and engagement.

Key features:

• Enter details about your niche and get multiple topic ideas. The tool analyzes your competition as well as questions your audience asks online.
• Get your entire article written in an instant with AI and real-time competitor data. Generate ready-to-go content optimized for traffic and engagement.
• Create unlimited brand voices, writing styles, and target personas. Make each article sound like you and say goodbye to generic AI co

SEOquake

SEOquake is a popular browser extension that provides a suite of SEO analysis tools directly within your browser. It's designed to help you quickly assess the SEO health of any website, offering insights into various factors that influence search engine rankings.  SEOquake consists of several tools you can use depending on which specific SEO endeavors you’re pursuing. The SEO bar is an additional toolbar located at the top of the browser window, and it presents core metrics – a number of which can be customized. The SERP overlay is a bar that appears below each SERP result. Once enabled, it gives you detailed metrics associated with each listing along with another sidebar section that allows you to sort and export your results.

Key features:

• Perform a thorough SEO analysis of any webpage right in your browser. Adjust SEOquake to only display what you need when you need it.
• Check your webpage’s SEO health with a real-time diagnosis feature that helps you identify and fix various optimization issues that occur with modern search engines.
• Get all the details behind both the internal and external links on any webpage, including URLs, anchor texts and link types.
• Compare multiple domains and URLs for a variety of SEO parameters on the go and export your results into a dynamic and fully adjustable report.

AIPRM for ChatGPT

AIPRM offers curated lists of ChatGPT prompts that can help create a full SEO content plan with accurate and detailed information about keywords. It saves time and offers insights that a human SEO content writer might not have thought of.

AIPRM isn’t just for the SEO experts. It’s perfect for anyone looking to improve website visibility and search engine ranking. Whether you’re a blogger, small business owner, or content creator, AIPRM will help you optimize your website and attract more traffic.

Key features:

• Custom Tones and Writing Styles: Design your own brand voice and automatically apply it to every prompt you use. Feel safe that individuals in your business are staying on brand when they use ChatGPT.
• Live Crawling: Build prompts that can crawl specific URLs on the internet for a more targeted way to use online research for your marketing needs. Don’t depend on ChatGPT Plus or 3rd Party Plugins hoping they select the right webpage.
• Prompt Forking: Clone public prompts and reinvent them for your own needs. Take the best prompts in the library and tweak the prompt so they work for you even more effectively.
• Verified Prompts: Prompts reviewed by expert Prompt Engineers and cleared for Quality Assurance by the AIPRM team.

SEO Search Simulator by Nightwatch

With SEO search simulator, you can easily emulate search engine queries from any location on Google, allowing you to effortlessly track the rankings of both your website and your competitors'.

Nightwatch's search simulator is an essential tool for SEO professionals who need a simple yet powerful solution for rank tracking. This tool enables you to keep a close eye on your website’s performance in search engine results pages (SERPs), giving you valuable insights to stay ahead in the competitive online landscape.

Redirect Path

Whether you're an SEO professional, a member of a web development team, or a content manager seeking to trace the redirect path of a link, look no further than Ayima’s Redirect Checker. This free Chrome extension helps you easily analyze redirect chains for any webpage, providing you with valuable insights into how links are being redirected.

Redirect Path Tool by Ayima, is a free Google Chrome extension that can be used to quickly check the individual redirect path of a URL. Flagging up 301, 302, 404 and 500 HTTP Status Codes, Redirect Path flags unforeseen issues.

Server redirect checker

Redirect Path provides insights and a visual representation of the redirect in question. Details for each request URL are also provided so users can see:

• 301 vs 302 redirects
• Http to https redirect
• Redirect chains with HTTP response headers and body.

Request headers

On top of already flagging redirects and errors, the Redirect Path plugin also displays other HTTP Headers such as:

• Server types
• X-Robots tag
• Cookies
• Caching
• Server IP Address.

Client-side redirect checker

Ayima’s redirect checker brings with it client-side redirect detection. Redirect Path can detect:

• JavaScript redirects and
• Meta Redirects

Web Developer

The Web Developer extension adds various web developer tools to a browser. The extension is available for Chrome, Edge, Firefox, and Opera, and will run on any platform that these browsers support including Windows, macOS and Linux.

Wayback Machine

The Wayback Machine is a digital archive of the internet that allows users to view past versions of websites, even if those sites are no longer active. The Wayback Machine is part of the Internet Archive, a nonprofit organization based in San Francisco. Go back in time to see how a website has changed through the history of the Web. Save websites, view missing 404 Not Found pages, or read archived books & papers.

Key features:

• Save Page Now - Instantly save the page you are currently viewing in the Wayback Machine. Turn on Auto Save Page in settings to save pages that have not previously been saved, or Auto Save Bookmarks to save when bookmarking a page. Works while logged out, or log in for additional options.
• Oldest, Newest & Overview - View the first version of a page or the most recently saved in the Wayback Machine. Or view a calendar overview of all archived pages. Can also use by right-clicking over a page or link.
• Wayback Machine Count - Display a count of snapshots of the current page stored in the Wayback Machine over the toolbar icon, and the date of last save in the popup.
• 404 Not Found - When an error occurs, automatically check if an archived copy is available. Checks against 4xx & 5xx HTTP error codes.

Grammarly

We all know Grammarly. Available as a browser extension, desktop app, and mobile keyboard, Grammarly caters to writers of all levels, making it an invaluable tool for anyone looking to refine their writing skills. Grammarly is an advanced writing assistant that leverages artificial intelligence to enhance the quality of written content. It offers real-time grammar, punctuation, and style suggestions to improve clarity and readability. With features like tone detection and vocabulary enhancement, Grammarly helps users craft polished and effective communication across various platforms, including emails, documents, and social media. Grammarly for Chrome offers real-time suggestions to help you write your best online, no matter what you’re working on in your browser.

The free version of Grammarly includes basic writing suggestions designed to help you produce clean, mistake-free writing: grammar checker, spelling checker, punctuation checker, tone detector, auto-citations, and generative AI features. Grammarly Premium includes everything available for free, plus an expanded range of writing feedback designed to help you produce high-quality writing that makes an impact: clarity-focused sentence rewrites, tone adjustments, vocabulary improvements (word choice, formality level), fluency suggestions, and additional advanced suggestions.

Ahrefs SEO Toolbar

Ahrefs SEO Toolbar is a free extension for Chrome, Firefox and Safari that provides valuable SEO data about the pages and websites you visit.

Key features:

• On-page SEO report: check meta tags, word count, subheadings, etc.
• Structured data (schema) checker with a quick link to a validator
• Outgoing link checker: idetnify nofollow, redirecting, broken links on a page
• Link highlighter
• Redirect tracer: display the full redirect path that took you to the page
• User-agent switcher
• Country changer for search results: check SERPs in other countries w/o VPN
• Domain highlighter for SERPs: monitor your competition

MozBar

MozBar is a free Chrome Extension that makes it easy to get link metrics and do all your SEO on the go. MozBar shows link metrics for pages and domains as you search, displaying the Domain Authority, Page Authority and number of backlinks for sites as you search. You can also dig into page elements, view search results from a different engine, country, region, or city, highlight the types of links on a page (followed and nofollowed, internal and external,) and view meta tags. 

Save time as you quickly uncover the Page Authority, Domain Authority, and Spam Score of any site or page. Access and compare link metrics across pages while viewing any SERP with Moz toolbar.

Similarweb

The Similarweb website analytics and keyword finder is the ideal tool for website owners, marketers, and SEO professionals who want to monitor website ranking, analyze website traffic, and gain insights into their competitors' websites.

Key features:

• See how sites rank globally, across every country and industry, and analyze their traffic and engagement over time
• Reveal any website's total monthly traffic and track how it changes over time
• Discover the marketing channels that generate traffic to any site
• Uncover the top countries that generate the majority of traffic to sites

Google PageSpeed Insights

PageSpeed Insights (PSI) is a tool for web developers to understand what a page's performance is and how to improve it. Shows real time Google PageSpeed Insights score for Desktop & Mobile. Access the summary of website performance along with lab data like Speed Index, First Contentful Paint, First Meaningful Paint, Large Contentful Paint, Time to Interactive and Total Blocking Time.

Key features:

• Real Time API Call: Extension makes call to GoogleApis v5 to get the summary of scores along with lab data.
• Desktop & Mobile: The Metrics shows score along with lab data including Speed Index (SI), First Contentful Paint (FCP), First Meaningful Paint (FMP), Large Contentful Paint (LCP), Time to Interactive (TTI), and Total Blocking Time (TBT).
• Lighthouse Performance Scoring: Represents the actual scoring percentage with color indicator.
• Color Indicator: Green Indicates Pass, Orange Indicates Average. and Red indicates Fail.