The Best AI Tools for Business: Marketing Edition

AI is transforming marketing. By automating tasks and providing deep insights, it's helping marketers create highly personalized campaigns at scale. This blog explores top AI tools to boost your marketing performance, from increasing engagement to improving sales.

Content Creation

Copy.ai

Stop writer's block! Copy.ai uses clever AI to help marketers, creators, and businesses craft amazing content fast. Generate high-quality writing for ads, social media, emails, and more - all in one place.

Key Features

• AI-powered content generation to create engaging copy for blogs, social posts, emails, and ads.
• Pre-built templates for product descriptions, email marketing copy, and social posts.
• Tone selector allows users to choose the desired tone for their content, such as friendly, professional, witty, or persuasive, to match the brand voice.

Pricing

Copy.ai offers a range of pricing plans to suit different user needs. The Free Plan provides basic access with limited credits, including 2,000 words in chat, ChatGPT 3.5 & Claude 3, and 1 seat. The Starter Plan costs $49/month (or $36/month when billed annually) and includes unlimited words in chat, unlimited chat projects, access to all LLMs, and priority support. For larger organizations, the Advanced Plan costs $249/mo (or $186/mo when billed annually) and offers everything in the Starter Plan plus 2k workflow credits/mo, 15+ marketing workflows, 15+ sales workflows, and workflow builder access.

Grammarly

Grammarly helps you write better. It checks spelling, grammar, and style, and makes suggestions as you type. Grammarly is an advanced writing assistant that leverages artificial intelligence to enhance the quality of written content. It offers real-time grammar, punctuation, and style suggestions to improve clarity and readability. With features like tone detection and vocabulary enhancement, Grammarly helps users craft polished and effective communication across various platforms, including emails, documents, and social media. Available as a browser extension, desktop app, and mobile keyboard, Grammarly caters to writers of all levels, making it an invaluable tool for anyone looking to refine their writing skills.

Key Features

• Grammarly identifies and corrects grammar, punctuation, and spelling errors as you write, helping to enhance the overall quality of your content.
• Tone detection analyzes your writing to determine its tone, providing suggestions to adjust the style and ensure it matches your intended audience and purpose.
• Grammarly offers synonyms and alternative word choices to improve your writing's clarity and impact, helping you avoid repetition and elevate your language.

Pricing

Grammarly offers several pricing plans to accommodate different user needs. The Free Plan provides basic writing suggestions with 100 AI prompts, while the Premium Plan is priced at $12/month (billed annually) or $30/month (billed monthly) and includes advanced grammar, punctuation, style checks, and plagiarism detection. For teams and businesses, the Business Plan starts at $15/user/month (billed annually), offering additional features like team management and centralized billing. Grammarly also provides an Education Plan for students and educators at discounted rates.

BuzzSumo

BuzzSumo is a powerful content research and analytics tool that helps marketers discover trending topics, analyze content performance, and identify key influencers in their industry. By providing insights into what content resonates with audiences, marketers can tailor their strategies to create engaging, shareable content. BuzzSumo also allows users to track competitor performance and monitor brand mentions, enabling them to refine their content marketing efforts and improve ROI. With its robust data-driven approach, BuzzSumo empowers marketers to stay ahead of trends and maximize their content's impact.

Key Features

• BuzzSumo allows users to find trending topics and popular content across various platforms, helping marketers identify what resonates with their audience and generate new content ideas.
• Users can analyze the performance of their own content and that of competitors by tracking metrics like shares, backlinks, and engagement. This helps inform strategy and improve future content.
• BuzzSumo provides tools to identify and connect with key influencers in specific niches. This feature helps marketers leverage influencer marketing to amplify their content reach and enhance brand visibility.

Pricing

The Content Creation plan costs $199/month, or $159/month if billed annually, and is "for marketers and marketing agencies wanting to take their content to the next level." This plan includes their Content Analyzer, Trending Feeds, and Question Analyzer. The PR & Comms plan costs $299/month or $239/month if billed annually. It comes with everything in the Content Creation plan plus Media Database & Outreach, Coverage Reports, and Slack Integration. The Suite plan costs $499/month, or $399/month if billed annually. It comes with everything in the PR & Comms plan plus YouTube Analyzer, Advanced Chrome Extension, and Article Uploads. The Enterprise plan is their highest tiered plan at $999/month billed annually. You get access to all features with unlimited searches.

Customer Engagement

Dynamic Yield

Dynamic Yield is a personalization and customer engagement platform that enables businesses to deliver tailored experiences across web, mobile, and email channels. By leveraging AI-driven insights, Dynamic Yield analyzes user behavior and preferences to create personalized content, product recommendations, and targeted marketing campaigns. This approach enhances customer engagement by providing relevant experiences that resonate with individual users, ultimately driving higher conversion rates and fostering brand loyalty. With its robust tools for A/B testing and optimization, Dynamic Yield empowers marketers to continuously improve customer interactions and maximize their marketing impact.

Key Features

• Dynamic Yield uses AI-driven algorithms to deliver personalized content and product recommendations based on individual user behavior and preferences, enhancing the relevance of each interaction.
• Run A/B tests on various elements, such as content, layout, and offers, enabling you to optimize user experiences and determine what resonates best with your audience.
• Seamless personalization across multiple channels, including websites, mobile apps, and email campaigns, ensuring a consistent and engaging customer journey regardless of touchpoint.

Pricing

Dynamic Yield offers customized pricing plans tailored to the needs of businesses, with costs typically based on factors such as the size of the company, the volume of traffic, and specific feature requirements. While exact pricing details are not publicly available, interested users can request a demo and consultation to receive a personalized quote.

Braze

Braze is a comprehensive customer engagement platform that enables businesses to deliver personalized and meaningful interactions across multiple channels, including email, push notifications, SMS, and in-app messaging. By leveraging rich user data and behavior analytics, Braze helps marketers create targeted campaigns that resonate with individual preferences, driving higher engagement and retention rates. The platform's robust segmentation and automation features allow for real-time personalization, ensuring that customers receive timely and relevant messages that enhance their overall experience with the brand. With Braze, businesses can foster stronger relationships and improve customer loyalty through tailored communication strategies.

Key Features

• Braze allows marketers to engage customers across various channels, including email, push notifications, in-app messages, and SMS, providing a seamless and integrated experience.
• Powerful segmentation tools that enable marketers to target specific user groups based on behavior, preferences, and demographics, ensuring messages are relevant and personalized.
• Braze uses real-time data to deliver personalized content and recommendations, allowing businesses to respond instantly to user actions and enhance engagement through timely and relevant communication.

Pricing

Braze offers flexible pricing plans tailored to the specific needs of businesses, with costs generally based on the scale of engagement and feature requirements. While detailed pricing information is not publicly available, prospective users can request a demo and consultation to receive a personalized quote. Braze's pricing structure is designed to accommodate organizations of various sizes, ensuring that companies can access its powerful customer engagement tools while fitting within their budget.

Lytics

Lytics is a customer data platform that empowers businesses to create personalized marketing experiences by unifying customer data from various sources. By leveraging machine learning and advanced analytics, Lytics helps organizations build comprehensive customer profiles and gain actionable insights into behavior and preferences. This enables marketers to deliver targeted campaigns and content that resonate with individual users, improving engagement and driving conversions. With its user-friendly interface and robust integration capabilities, Lytics streamlines data management, allowing businesses to enhance their marketing strategies and foster stronger customer relationships.

Key Features

• Lytics aggregates data from multiple sources to create comprehensive customer profiles, allowing marketers to understand individual behaviors and preferences for more effective targeting.
• The platform provides advanced analytics and insights into customer interactions, helping businesses identify trends and optimize engagement strategies based on real-time data.
• Lytics enables marketers to create and automate personalized campaigns across various channels, ensuring that customers receive relevant content and offers tailored to their specific interests and behaviors.

Pricing

Lytics offers flexible pricing plans tailored to the specific needs of businesses, with costs generally based on the scale of engagement and feature requirements. The Developer plan is "free forever, no strings." Developer gets you 5M credits (monthly), ability to connect 10 websites, import via CSV, personalization SDK, and much more. Growth starts at $500/mo and includes everything in Developer, plus 10M credits (monthly), unlimited domains, server-side connectors, custom segmentation, and more. Enterprise is a custom plan that includes everything in Growth plus dedicated support, daily data sync, multi-year retention, and more.

Marketing Automation

HubSpot

HubSpot is an all-in-one inbound marketing, sales, and customer service platform designed to help businesses grow by attracting visitors, converting leads, and nurturing customers. With a suite of tools that includes CRM, email marketing, social media management, and content creation, HubSpot enables seamless integration and automation across marketing efforts. Its user-friendly interface and robust analytics provide valuable insights, empowering businesses to optimize their strategies and improve customer engagement. By centralizing marketing, sales, and service functions, HubSpot enhances operational efficiency and fosters stronger customer relationships.

Key Features

• HubSpot uses AI to analyze and optimize content, providing recommendations for improving SEO, readability, and engagement. This helps marketers create high-performing content that resonates with their audience.
• HubSpot's marketing automation tools allow users to create personalized email campaigns based on user behavior and segmentation. Automated workflows can trigger emails at optimal times, nurturing leads and driving conversions without manual intervention.
• HubSpot's AI-powered CRM includes predictive lead scoring, which uses machine learning to analyze past interactions and identify high-potential leads. This enables sales teams to prioritize their efforts and focus on leads most likely to convert.

Pricing

HubSpot's marketing pricing structure is designed to cater to businesses at various growth stages, offering flexible plans with a wide range of features. The Free Plan provides essential marketing tools, including email marketing, forms, and ad management, perfect for small businesses or those just starting. The Marketing Hub Professional Plan starts at $800 per month and includes 3 seats plus features like advanced marketing automation, A/B testing, SEO tools, and enhanced analytics, ideal for companies looking to scale their marketing efforts. The Marketing Hub Enterprise Plan, starting at $3,600 per month, offers top-tier features such as predictive lead scoring, advanced reporting, and custom event triggers, catering to large organizations with complex marketing requirements.

Pardot (Salesforce)

Pardot, powered by Salesforce, integrates advanced AI capabilities to elevate marketing efforts and drive superior results. Key AI features include Einstein Behavior Scoring, which uses machine learning to prioritize high-quality leads by analyzing engagement patterns, and Predictive Analytics, which forecasts trends and outcomes based on historical data, enabling data-driven decision-making. Additionally, Pardot’s Automated Lead Nurturing personalizes communication with dynamic content and timely follow-ups tailored to user behavior and preferences. These AI-driven tools empower marketers to optimize their strategies, enhance customer engagement, and improve conversion rates.

Key Features

• Pardot leverages Salesforce Einstein AI to analyze and score leads based on their engagement behaviors. This feature uses machine learning to identify patterns and predict which leads are most likely to convert, allowing marketers to prioritize high-quality prospects and tailor their strategies accordingly.
• Pardot's AI-powered predictive analytics help marketers forecast future trends and outcomes by analyzing historical data. This feature provides insights into campaign performance, customer behavior, and market trends, enabling marketers to make data-driven decisions and optimize their strategies for better results.
• Pardot's AI capabilities enhance automated lead nurturing by personalizing communication based on user behavior and preferences. AI-driven automation allows for dynamic content adjustments and timely follow-ups, ensuring that leads receive relevant and engaging messages at each stage of the buyer's journey, ultimately improving conversion rates and customer engagement.

Pricing

The Growth Plan starts at $1,250 per month (billed annually) and includes core features like email marketing, lead scoring, and basic analytics for up to 10,000 contacts. The Plus Plan, at $2,750 per month, builds on the Growth Plan with advanced analytics, A/B testing, and API access. The Advanced Plan, priced at $4,400 per month, adds AI-powered features with Salesforce Einstein, predictive analytics, and customizable dashboards. For large enterprises with more complex needs, the Premium Plan offers custom pricing (starting at $15,000/mo) and includes all advanced features, enhanced support, and more than 75,000 contacts. This flexible pricing structure ensures that businesses of all sizes can leverage Pardot’s robust marketing automation capabilities.

Campaign Optimization

Adext AI

Adext AI is an innovative platform that leverages artificial intelligence to enhance marketing and campaign optimization. By automating the ad management process, Adext AI analyzes real-time data to identify the best-performing campaigns and allocate budgets accordingly, ensuring maximum ROI. Its advanced targeting capabilities allow marketers to reach their ideal audience more effectively, while continuous optimization adjusts ad strategies based on performance metrics. With features like automated creative testing and detailed analytics, Adext AI empowers businesses to streamline their marketing efforts, improve engagement, and drive conversions, making it an invaluable tool for modern digital marketing.

Key Features

• Adext AI leverages machine learning algorithms to automatically optimize ad campaigns in real time. It analyzes performance data across various platforms to allocate budgets effectively, ensuring that the best-performing ads receive more funding while underperforming ads are adjusted or paused.
• The platform enables marketers to manage campaigns across multiple advertising channels, such as Google Ads and social media platforms, from a single interface. This centralized approach simplifies campaign management and allows for cohesive strategy implementation across channels.
• Adext AI utilizes advanced algorithms to analyze audience behavior and preferences, allowing marketers to create highly targeted campaigns. This feature helps in segmenting audiences effectively, ensuring that ads reach the most relevant users, thereby increasing engagement and conversion rates.

Pricing

The Starter Plan is available for $16.59 per month ($199 billed annually) providing essential ad management tools and basic AI-driven optimization features. For more advanced capabilities, the Venture Plan costs $99/mo and includes increased campaign limits, enhanced reporting, and priority customer support. The Core Plan costs $299/mo and includes everything in the Venture Plan plus unlimited monthly ad spend, training hours & tutorials, and a dedicated specialist. For larger enterprises or those with complex requirements, Adext AI provides a custom pricing option with the Enterprise Plan, which offers unlimited ad campaigns, dedicated account management, and advanced analytics.

WordStream

WordStream's campaign optimization features are designed to enhance the performance of digital marketing efforts across various platforms. By leveraging advanced analytics and machine learning, WordStream provides actionable insights and smart optimization suggestions that help users refine their ad campaigns. The platform enables marketers to identify high-performing keywords, adjust bids, and improve ad copy to maximize return on investment. With tools for multi-platform management, users can streamline their campaigns on Google Ads, Facebook Ads, and more, ensuring consistent messaging and branding. Additionally, comprehensive reporting capabilities allow businesses to track key performance metrics in real-time, facilitating data-driven decisions and continuous improvement in their marketing strategies.

Key Features

• WordStream provides actionable insights and recommendations to improve campaign performance. Using data-driven analysis, it suggests keyword adjustments, ad copy changes, and bidding strategies to maximize ROI across various platforms.
• The platform enables users to manage and optimize campaigns across multiple advertising channels, including Google Ads, Facebook Ads, and Bing Ads, all from a single interface. This centralized approach streamlines campaign management and helps ensure consistent branding and messaging.
• WordStream offers comprehensive reporting tools that track key performance metrics and visualize data trends. Users can easily monitor the effectiveness of their campaigns, identify areas for improvement, and make informed decisions based on real-time analytics.

Pricing

WordStream offers flexible pricing plans designed to meet the needs of businesses looking to enhance their local marketing efforts. The Basic Plan starts around $300 per month, providing essential features like local search optimization and management of Google and Facebook Ads. The Standard Plan, starting at approximately $600 per month, includes enhanced analytics, additional advertising channels, and dedicated account management for a more comprehensive approach. For larger enterprises or those requiring advanced solutions, the Premium Plan offers custom pricing and tailored marketing strategies.

Social Media Management

Sprinklr

Sprinklr is a powerful social media management platform that integrates AI-driven capabilities to enhance brand engagement and streamline marketing efforts. With its advanced analytics and machine learning features, Sprinklr helps businesses monitor social conversations, understand audience sentiments, and optimize content strategies in real-time. The platform enables marketers to automate tasks such as post scheduling, performance tracking, and audience segmentation, allowing for more efficient campaign management. Additionally, Sprinklr's AI tools provide insights into trending topics and user behavior, empowering brands to create relevant and timely content that resonates with their target audience. This holistic approach to social media management ensures that businesses can effectively engage with customers, enhance brand loyalty, and drive meaningful interactions across multiple channels.

Key Features

• Sprinklr provides a centralized platform for managing all social media channels, allowing users to schedule posts, respond to messages, and engage with audiences across multiple networks from a single interface.
• Sprinklr leverages AI to analyze social media performance, track brand sentiment, and identify emerging trends. This data-driven approach helps marketers make informed decisions and optimize their content strategies in real-time.
• Sprinklr offers robust collaboration features that enable teams to work together seamlessly. With customizable workflows, approval processes, and role-based access, teams can efficiently manage content creation, approval, and publishing across the organization.

Pricing

The Social Media Management Solution costs $199 per seat/month (billed annually) and offers built-in listening & OpenAI's GenAI. Perfect for smaller teams to manage social at scale. The SMM and Customer Service Solution costs $299 per seat/month (billed annually) and "combines the best of social media management & customer service for growing teams." The Custom Social Media Management Solution offers custom pricing with scalability for large enterprises.In-depth listening, broadest channel coverage, enterprise-grade configurability, global governance and Unified CXM.

Hootsuite

Hootsuite is a comprehensive social media management platform that enables businesses to efficiently manage their online presence across multiple social networks from a single dashboard. With features like content scheduling, user engagement monitoring, and advanced analytics, Hootsuite helps marketers streamline their social media strategies and enhance audience interaction. The platform’s user-friendly interface allows teams to collaborate seamlessly, while its robust reporting tools provide valuable insights into performance metrics, enabling data-driven decisions. By centralizing social media efforts, Hootsuite empowers brands to improve their outreach, maintain consistency, and optimize their overall social media impact.

Key Features

• Hootsuite provides a user-friendly dashboard that allows users to manage multiple social media accounts in one place. This centralized view makes it easy to schedule posts, monitor interactions, and track performance across various platforms.
• Hootsuite enables users to schedule posts in advance, ensuring consistent content delivery even outside of business hours. The automation features also allow for bulk scheduling and reposting of evergreen content, saving time and enhancing efficiency.
• Hootsuite offers robust analytics tools that provide insights into social media performance, audience engagement, and campaign effectiveness. Users can generate customizable reports to analyze key metrics, helping to inform strategy and improve future social media efforts.

Pricing

The Professional Plan comes in at $99/mo for 1 user and 10 social accounts. Features include: unlimited post scheduling, custom analytics, competitive benchmarking, and Canva integration. The Team Plan comes in at $249/mo for 3 users and 20 social accounts. This plan includes everything in Professional, plus: link in bio tool, team roles and permissions, one custom-branded URL, and automatic link tracking. The Enterprise Plan offers custom pricing for 5+ users and 50+ social accounts. It includes everything in Team, plus: content library, automated engagement tools, SSO, and unlimited ad spend.

Email Marketing

Mailchimp

Mailchimp integrates AI-driven features into its email marketing platform to enhance user experience and optimize campaign performance. With AI, Mailchimp provides personalized content recommendations, helping marketers tailor their messages to specific audience segments based on behavior and preferences. The platform’s predictive analytics feature forecasts engagement rates, enabling users to make informed decisions about timing and content. Additionally, Mailchimp’s automation tools leverage AI to create targeted email workflows, allowing for timely follow-ups and improved customer journeys. By utilizing these AI capabilities, businesses can enhance their email marketing strategies, boost engagement, and drive higher conversion rates.

Key Features

• Mailchimp uses AI to analyze subscriber behavior and preferences, allowing marketers to create personalized email content and product recommendations tailored to individual recipients, which enhances engagement and conversion rates.
• The platform employs machine learning to automatically segment audiences based on engagement patterns, demographics, and purchase history. This ensures that emails reach the right people with relevant messaging, improving overall campaign effectiveness.
• Mailchimp’s AI capabilities include predictive analytics that forecast subscriber behavior, such as potential engagement or likelihood of purchase. This data helps marketers optimize their campaigns by targeting users at the right time with the right message, maximizing ROI.

Pricing

The Standard Plan starts at $1 (for the first month...$20/mo subsequently) and starts at 6,000 emails per month dependent on the number of contacts. Standard includes genAI features, advanced segmentation, custom-coded email templates, and enhanced automations. Premium starts at $350/mo and includes everything in Standard, plus unlimited seats & audiences, migration support, dedicated CS manager, and priority support.

Iterable

Iterable is a powerful cross-channel marketing platform that leverages AI to enhance email marketing strategies. With features designed for personalization and automation, Iterable allows marketers to create highly targeted email campaigns based on user behavior, preferences, and demographics. Its AI-driven insights help optimize send times, subject lines, and content, increasing engagement and conversion rates. Iterable also supports dynamic content, enabling brands to deliver personalized experiences to each recipient. Additionally, its robust analytics tools provide real-time performance tracking, allowing marketers to refine their strategies based on data-driven insights. This comprehensive approach ensures that brands can effectively engage their audiences and drive meaningful interactions through email marketing.

Key Features

• Iterable enables marketers to create highly personalized email campaigns using dynamic content and segmentation based on user behavior, preferences, and demographics. This level of personalization enhances engagement and improves conversion rates.
• Iterable allows users to seamlessly integrate email marketing with other channels, such as SMS, push notifications, and social media, enabling cohesive and consistent messaging across all customer touchpoints.
• Iterable leverages AI to optimize email performance by analyzing engagement data and predicting user behavior. Its automation features enable marketers to set up sophisticated workflows, including triggered campaigns and A/B testing, ensuring timely and relevant communication with recipients.

Pricing

Iterable offers a flexible pricing model designed to cater to businesses of various sizes and marketing needs. While specific pricing details are not publicly listed, costs typically depend on factors such as the number of contacts, features required, and the volume of messages sent. Iterable provides several tiers, including a base plan for startups and smaller businesses, as well as customized solutions for larger enterprises seeking advanced capabilities. Interested users can request a personalized quote to determine the most suitable plan for their requirements, ensuring they have access to the right tools for effective cross-channel marketing and campaign management.

SEO

SEMrush

SEMrush is a comprehensive SEO and digital marketing platform that provides tools for optimizing online visibility and driving traffic. It offers features such as keyword research, competitive analysis, site audits, and backlink tracking, enabling marketers to identify opportunities for improvement. With its powerful keyword magic tool, users can discover high-potential keywords and assess their difficulty and search volume. The platform also includes on-page SEO suggestions, helping businesses optimize their content for search engines. Additionally, SEMrush provides insights into competitor strategies, allowing users to analyze their performance and adjust their tactics accordingly. Overall, SEMrush equips marketers with the tools needed to enhance their SEO efforts, improve rankings, and achieve better results in search engine marketing.

Key Features

• Pardot leverages Salesforce Einstein AI to analyze and score leads based on their engagement behaviors. This feature uses machine learning to identify patterns and predict which leads are most likely to convert, allowing marketers to prioritize high-quality prospects and tailor their strategies accordingly.

Pricing

The Pro Plan starts at $117.33/month (billed annually) and includes 5 projects, 500 keywords to track, and 10K results per report. Also includes competitor analysis, keyword research, website audit, and backlink analysis. Guru is $208.33/month (billed annually) and includes 15 projects, 1,500 keywords to track, and 30K results per report. Guru has all of the Pro features plus: Content Marketing Toolkit, historical data, multi-location and device tracking, Looker Studio integration, and more. Business starts at $416.66/month (billed annually) and includes 40 projects, 5K keywords to track, and 50K results per report. Business has all of the Guru features plus: Share of Voice, extended limits, API access, PLA analytics, free migration from third-party tools, and more.

Ahrefs

Ahrefs is a powerful SEO toolset designed to help marketers improve their website's visibility and search engine rankings. Known for its extensive backlink analysis capabilities, Ahrefs allows users to explore competitor backlinks, identify link-building opportunities, and monitor their own site's link profile. Its keyword research tool provides insights into keyword difficulty, search volume, and related terms, enabling users to optimize their content effectively. Ahrefs also features site audits that assess website health, highlighting issues such as broken links and on-page SEO improvements. Additionally, its content explorer allows users to discover popular content within their niche, helping inform content strategies. Overall, Ahrefs is an essential tool for anyone looking to enhance their SEO efforts and drive organic traffic.

Key Features

• Ahrefs offers a comprehensive backlink analysis tool that allows users to explore their own and competitors' backlink profiles. Users can identify high-quality links, track new and lost backlinks, and discover opportunities for link building.
• Keyword explorer provides in-depth keyword research, offering insights into keyword difficulty, search volume, and click-through rates. Users can find related keywords and questions, helping them optimize their content for better search visibility.
• Ahrefs’ site audit feature scans websites for SEO issues, such as broken links, duplicate content, and on-page optimization problems. It provides actionable recommendations to improve site health and enhance overall SEO performance.

Pricing

Lite Plan starts at $108 per month (billed annually), this plan is ideal for freelancers and small businesses. It includes basic features such as site audits, keyword research, and backlink analysis for a limited number of projects. Starting at $208 per month (billed annually), Standard is suitable for growing teams. It offers additional features like more extensive data access, increased project limits, and advanced tools for competitor analysis and content exploration. At $374 per month, Advanced is designed for larger organizations. It includes all Standard features plus enhanced reporting, increased limits on projects and keywords, and additional user accounts. Enterprise starts at $14,990 (billed annually) and includes everything in Advanced, plus: AI Content Grader, access management, SSO, Ads Analytics, and API.