The Top 6 Zapier Alternatives in 2022

Zapier is a massively popular tool for creating simple trigger-based automations. With thousands of integrations, why would you seek out alternatives?

Well, while Zapier is a hugely valuable tool, there are limitations to what you can achieve with it. For one, you’re limited to the preset recipes called “Zaps”. If you want functionality beyond those Zaps, you’re in a bind. Also, the functionality of Zapier is limited to the interfaces of the apps it supports. You can’t customize or automate your entire working experience, just that part of it.

If you’re looking for free Zapier alternatives, here are six options that can help you take your productivity to the next level.

PixieBrix: Best Zapier alternative for builders

PixieBrix is a low-code browser automation tool that allows you to scrape, customize, and automate any page on the internet — not just specific apps as in the case of Zapier. With PixieBrix’s templated “bricks,” you can quickly eliminate busywork and optimize your use of common tools and websites. But PixieBrix also allows you to build completely custom solutions to suit your workflow no matter where on the internet it takes you. From personal productivity to organization-wide optimization, PixieBrix can tackle it all.

Key features

• Enhance pages with new UX elements like panels, buttons, and menu items. All with a native look and feel.
• Integrate applications that lack an API or app store, including enterprise intranet applications.
• Eliminate copy+paste and automate cross-application workflows with Robotic Process Automation (RPA) features.
• PixieBrix comes with a wide array of built-ins, from data tables, to clipboard support, to OAuth2 authentication.
• The browser extension is available open-source on GitHub under the Affero GNU General Public Licence v3.

PixieBrix pricing

PixieBrix’s pricing includes a free tier with unlimited personal mods. But the power is really unlocked for teams in the pro and business tiers.

PixieBrix can be used for free and ramps up to an extremely reasonable $30 per user per month on the business plan. Of course, they offer flexible Enterprise pricing as well.

Make: Best Zapier alternative for automating workflows

Make is a no-code workflow automation platform that allows anyone to build workflows with a visual, intuitive interface. While Zapier's automations can be grouped together to create automated workflows, Make is built for doing this from the ground up. That's great for enterprise-sized businesses with massive teams, but it's great for startups that need automation to save on resources, too.

Key features

• A visual, drag-and-drop interface that lets you create any kind of workflow you can imagine.
• Integrations for thousands of apps, meaning you can use Make workflows with just about any team’s tool stack.
• Straightforward workflows that anyone can build in minutes; no need to get support from a more technical team.
• A template library with thousands of example workflows you can use for inspiration or roll out in minutes.

Make pricing

You can start using Make for free, and you’ll get 1,000 operations a month over its 1,000+ integrations. You’ll be limited on some things, like maximum file sizes and the number of active scenarios, but it’s a pretty robust plan overall.

After the free option, Make’s plans ramp up from $9 to $29 a month. And if you need a custom-made plan for an enterprise-sized business, Make offers those too.

Unito: Best Zapier alternative for two-way syncing

Unito is a workflow management platform that focuses on deep, two-way integrations between popular software tools. That “two-way” piece really sets it apart from Zapier. If you want something in one app to trigger an action in another, Zapier is great. But if you want information to flow between two apps—like, for example, your project management tool and that of your agency or client—you might need dozens of Zaps, but only one Unito workflow.

Key features

• Bidirectional syncing, ensuring information flows back and forth across tools
• Customizable rules, allowing you to really set up your flows to suit your specific use case
• Field mappings that guarantee the information you want always lands in the right place
• Comment and custom field syncing so you can stay on top of feedback cycles and work the way your want

Unito pricing

Unito's Basic plan starts at $24 a month, allowing you to connect one tool to any other of its 30+ integrations with limited field supports. Its Pro plan supports more fields, while its Business plan lets you sync all its integrations to each other.

IFTTT: Best Zapier alternative for devices

IFTTT is a platform for building simple automations that has a lot in common with Zapier. There’s one key difference that sets it apart as a Zapier alternative, though; it works with smart devices as well as apps. That means you could potentially create a string of automations that go all the way from your email inbox to the office lights or a Ring doorbell.

Key features

• Simple no-code interface for connecting all sorts of apps, meaning any team can benefit from IFTTT’s automations.
• Access to pre-built automations (called Applets) meaning you don’t have to start from scratch.
• Compatible with hundreds of apps and smart devices.
• Three AI tools for generating short content, long content, and summaries of other content.

IFTTT pricing

You can start using IFTTT for free, but you’ll be limited in the number of Applets you can create. You also won’t have access to the IFTTT API — if you’re into that sort of thing — or the platform’s new AI tools.

You’ll get access to more features with IFTTT’s Pro plan (for $2.50/month) but if you want to get the most out of the platform, you’ll need the Pro+ plan ($5/month).

Tray.io: Best Zapier alternative for tech teams

Tray.io is a low-code automation tool that offers 600+ pre-built connectors so you can get things up and running really quickly. As a Zapier alternative, its main focus is enabling enterprise companies, so features aren’t heavily focused on personal usage.

Key features

• Connect any SaaS app that has a REST API to Tray’s universal connector
• Trigger automations with forms, webhooks, emails, and more
• The opportunity to build your workflows using code or a visual click-based creator
• Enterprise security and compliance enabling robust governance of your integrations

Tray.io pricing

Tray.io is really focused on the enterprise, so their plans start at $1,000 per month for professional tier and jump up to $2,000 the next tier up for team plans.

Workato

Workato is another enterprise-focused solution that enables both software integration and automation. Compared to Zapier it offers deeper customizability and more team-oriented functionality, like security features, data integration, and more.

Key features

• Workato offers 1000+ SaaS integrations representing 500,000+ ready-to-use recipes
• Integrates with on-premise tools and legacy software systems as well as your common cloud tools
• Keeps your tools secure and compliant with SOC2 and GDPR coverage

Workato pricing

Workato doesn’t publicly share its pricing. You can book a demo with their sales team here if you want to know how much you can expect to pay.

HubSpot Operations Hub: Best Zapier alternative for HubSpot users

HubSpot Operations Hub is a powerful alternative to Zapier with one clear downside: all of the integrations it supports are between HubSpot and a secondary tool. This seriously limits its range. But, if you are a HubSpot user, you’d be hard-pressed to find a better solution for cross-tool automation.

Key features

• HubSpot Operations Hub supports custom field mapping and custom properties
• The tool has built in reporting dashboards and custom reporting options so you can keep track of all of your operations efforts
• Also support two-way integrations, enabling collaboration with teams not in your CRM

HubSpot Operations Hub pricing

Pricing for this HubSpot functionality runs the gamut, starting at $45 per month and building up to $2,000 per month at the Enterprise level. Of course, if you’re already using HubSpot, you might consider this cost simply doubling down on an existing investment.

Choosing the right Zapier alternative for you

Ultimately, if you’re not finding what you need with Zapier, there are a number of excellent solutions out there to fill in the gaps. We’ve provided a small glimpse at the features on offer for some of these alternatives, but it’s important you dive into their websites and maybe even request a demo to find the right solution for you.

Of course, we’re biased. If you’re an individual or business user looking to automate away busywork and increase you and your team’s productivity, PixieBrix is a fast, comprehensive solution that lives right in your browser of choice.