How To Use AI in Sales and Marketing

AI has been a hot topic ever since ChatGPT first launched to the public back in November of 2022. But while it’s led to some truly interesting developments, it’s also created stress for lots of professionals. “Is AI going to replace my job?” some ask. “Will my manager cut the team in half and replace us all with robots?” others wonder. But don’t worry, you don’t need to treat AI as the enemy. Whether you’re in sales or marketing, learning to integrate AI with your usual work will make you a huge asset.

Why sales and marketing teams should use AI

It’s tough out there for sales and marketing right now. While we might be past the peak of the massive wave of layoffs that’s hit tech and other industries in the past year or so, it’s still a tough market. Worse, marketing budgets are often the first to get cut during a recession, meaning that a lot of marketers are understandably worried. And if you’re in sales, you might not get laid off, but you’ll certainly be feeling the pressure.

AI is one of the best tools at your disposal if you want to make yourself indispensable. CEOs and other executives are excited to see what it can do, and some even think it can replace their sales and marketing teams. Learn to use this tool to enhance your work — rather than replace it — and you’ll become much more valuable in the eyes of your leaders.

Here’s how.

5 sales and marketing tasks you can automate with AI

Sales outreach

Depending on the kind of product or service you’re selling — and the customers you’re going for — your sales outreach can be completely different from another company’s. But no matter how you do it, there are a lot of individual tasks that go into it, like:

• Defining your target audience.
• Crafting messaging.
• Deciding which channels you should use.
• Personalizing your outreach.
• Adjusting your strategy.

AI tools like ChatGPT can help you with all of this. With the right prompts, you can feed it sales data and ask it to spit out a target audience, get help refining your sales messaging, and even ask for solutions to your outreach problems.

Writing tasks

This is easily one of the most popular ways to use tools like ChatGPT right now. If you’re not a writer, it can be tough to go from a blank page to even the roughest draft. So whether you’re working on an email campaign, a bit of copy for your website, or even a blog post, you can quickly turn a blank page into a rough draft with ChatGPT.

You can also use multiple prompts in a row to tailor ChatGPT’s output to a specific audience, rework the messaging, or even customize it to your brand’s voice.

Marketing strategy

Did you know that you can ask ChatGPT for a hand if your marketing team is feeling stuck? Marketers put everything they have into bringing more potential customers to your website, reaching out to them by email, and getting them ever closer to making that purchase.

But when things aren’t working right, you need to rethink your strategy. If you can pinpoint the problems you’re dealing with, you can get ChatGPT to give you some pits.

Here’s an example, where we asked ChatGPT what initiatives a marketing team could implement when dealing with high signup rates, low conversions, and high churn rates.

Whether you’re a junior marketer or it’s just 4:30 on a Friday and your brain has already skipped to the weekend, ChatGPT can help you get that burst of inspiration your strategy needs.

Ideation

Speaking of inspiration; both sales and marketing teams love their brainstorming sessions. While there are already tons of strategies for that, they sometimes need to inject a little extra creativity. That’s where a tool like ChatGPT comes in. With the right prompt, you can give AI enough context to come up with some really wild ideas.

Or you can play it safe. Tell ChatGPT that you need some really standard ideas that even the most difficult CEO would approve, and you’ll get a list you can use as a jumping-off point for the rest of your brainstorming session.

Sales and marketing analytics

AI tools like ChatGPT can crunch a ton of data from across the internet to answer your most poignant questions. That means you can potentially go from having a pile of data to a list of action items a lot faster. Say, for instance, that you’re a marketer who manages a blog for a tech company. Your data is telling you that your blog posts are showing up in Google search results well enough, but you’re not getting traffic or signups from them. Frame that as a question, plug it into ChatGPT, and here’s what you get.

If you don’t have the expertise — or the time — to work through marketing and sales data, you can outsource that task to ChatGPT and put more energy into solving the problems it outlines for you.

Why PixieBrix should be your AI partner of choice

ChatGPT is easily the most powerful AI tool out there right now, especially with the recent release of GPT-4. Punching in queries through the ChatGPT interface is already pretty useful, but imagine if you could have ChatGPT with you wherever you are on the web.

That’s where PixieBrix comes in.

PixieBrix is a low-code platform for customizing the websites you’re already using, automating manual work, and supercharging your productivity. With the PixieBrix Marketplace, you get access to pre-built mods that you can roll out in minutes; and a bunch of them will help you get more out of ChatGPT. Here are just a few of the most popular examples:

• Ask a CEO: This mod will let ChatGPT roleplay as a CEO in any industry, giving you answers to the toughest questions!
• Generate personalized LinkedIn connection requests: Doing a lot of social media outreach? Instead of prowling through a ton of LinkedIn profiles trying to find the right approach for a connection request, let AI do it for you!
• Analyze sentiment: Trying to wrap your head around a prospect’s reply? With this PixieBrix mod, you can use AI to get a sense of how your prospect feels, which will help you figure out what to do next.
• Write an email in my style: Whether you’re a marketer or a salesperson, you’re probably writing a ton of emails. It’s a perfect task to outsource to AI, and this PixieBrix mod lets you do that!

Domo arigato Mr. Roboto

AI has taken the world by storm, but you don’t have to get sucked into the hype. Just remember that it’s a tool like any other, and use it to find the parts of your workflow that can benefit from automation. And if you use a tool like PixieBrix, you don’t even have to do any of the heavy lifting. Just find the right mod, install it, and you’re off to the races.